5 Smart Steps to Plan Your Next Music Marketing
Soundstructure Studios KC
At Soundstructure Studios KC, we see artists come in with a clear vision for their sound—but not always a clear plan for how to share it. You’ve got songs, maybe even a live set ready. But how do you make sure people actually hear it?
That’s where a solid marketing plan comes in. Inspired by a recent piece from Bandzoogle, here’s a stripped-down guide to help you create a plan that’s actually useful—and doesn’t take over your life.
1. Get Clear on Who You Are
Before you promote anything, get solid on your identity as an artist. That doesn’t mean inventing a brand—it means being consistent with how you present yourself.
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What’s your tone online?
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What kind of imagery fits your sound?
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Are your bios and links up to date?
Consistency makes it easier for people to remember you and take you seriously. It also helps you make faster decisions when promoting releases, shows, or merch.
2. Know Who You’re Talking To
Not everyone is your audience—and that’s a good thing. Look at the real data from Spotify for Artists, Instagram Insights, or Bandcamp reports.
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Where are your fans located?
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What genres or artists are they into?
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Are they more active on TikTok or YouTube?
At Soundstructure, we hear artists realize mid-rehearsal that they’ve got a stronger following in Tulsa than they thought. That’s when things like a regional show or targeted ad campaign start to make more sense than just hoping for virality.
3. Set Goals That Actually Help You Focus
SMART goals work because they’re specific and measurable.
Instead of “I want more fans,” try:
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“I want 200 new email subscribers in the next two months.”
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“I want to book three weekend shows by October.”
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“I want to release two singles and promote each for 4 weeks.”
This turns wishful thinking into trackable progress. It also keeps you from getting overwhelmed.
4. Break Your Goals into Real Steps
Once you know what you want, make a weekly or monthly roadmap:
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Set dates for content: teaser clips, studio photos, show announcements
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Assign tasks: who’s filming, posting, or writing emails?
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Plan outreach: DM playlist curators, local press, bookers
This is where artists often use Soundstructure time to film live sessions, create behind-the-scenes clips, or draft email copy together. It doesn’t have to be fancy—it just has to happen.
5. Spend Money (and Time) With Intention
Your budget doesn’t need to be huge. Just track what you’re putting in:
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Digital ads
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Rehearsal space at Soundstructure
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Merch and materials
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Website or distro fees
Then compare it to what’s working. If $30 in ads brought you 75 new listeners, that’s worth knowing. If a free email led to 10 sales, double down on that.
Final Thoughts
A good music marketing plan isn’t about hype—it’s about direction. If you can define your identity, understand your audience, set specific goals, map out tasks, and budget your time and energy, you’ll stay focused without burning out.
Whether you’re practicing for your first show, planning a single rollout, or prepping tour dates, Soundstructure is where you can put that plan into motion. You’re already doing the hard part—creating music. Now give it a real chance to be heard.
Let us know if you want help setting goals or content ideas during your next session.
Currently we do not have any vacacies. However, we are happy to add you to the waiting list! contact us now jam_kc@soundstructure.com
Have an idea for a blog or something you would like to cover? Email: sskc@soundstructure.com